The Use of Social Media for Agricultural Business among Farmers in Enugu State

Abstract

Objective: This study examined the use of social media platforms for agricultural business among farmers in Nigeria.

 Methodology: The researcher used a descriptive survey design in the study. The target population was all the farmers in Enugu State, and the sample size was 400 farmers. A structured questionnaire was used to collect data for the study, and the data were analysed using percentages. The results were presented in charts and tables.

Result: The study showed that the majority of the farmers reported using social media to a limited extent for agricultural business. The farmers also acknowledged that social media improves communication, provides farmers with critical agricultural insights, promotes educational opportunities, and strengthens community involvement. Nonetheless, the study also identifies obstacles such as restricted internet connectivity, varying levels of digital literacy, and inconsistent engagement among farmers.

Conclusion: The research concludes that although social media holds significant potential to revolutionise agricultural business practices in Enugu State, deliberate and targeted measures are required to address existing challenges and fully harness its advantages for the local farming population.